iOS is approved
Perry, the initial iPhone app has already cleared Apple review, which was one of the biggest early hurdles.
NumbersView the numbers Perry’s investor update, in plain English
Perry, here’s what the investment has built so far.
We started with $100,000.00. As of April 30, $77,468.26 has been used and $22,531.74 remains. Most of the money went straight into getting LensCasa from idea to an iPhone app that is basically ready to release.
Started with
$100,000.00
Original investment funds.
Used so far
$77,468.26
77.5% of the total.
Still available
$22,531.74
22.5% left for launch, Android conversion, and next steps.
Quick read for Perry
This spend mainly bought three things: a working iPhone app, real app testing, and launch readiness. Android is now the next platform push.
Executive summary
Perry's Executive Summary
We started with $100,000.00. As of April 30, 2026, $77,468.26 has been used and $22,531.74 remains, so LensCasa is still on budget with money left for the Android conversion, launch, follow-up fixes, and early customer learning. The iOS version 1 app is finished, working properly, and fully approved by Apple. Most of the spend went into the practical pieces that make LensCasa real: the app itself, real photo workflows, testing, website access, brand protection, and launch preparation.
Said another way: the investment has moved LensCasa from idea to a working, Apple-approved iPhone product, while still leaving runway for Android, launch needs, customer feedback, and the next round of small fixes after real agents start using it.
Where the app stands
LensCasa is at the release-ready stage on iOS.
The biggest risk in the early spend was whether the product could become a real app instead of just a plan. Perry, based on the CSV notes and the app screenshots, that part is now largely behind us.
Plain English: Apple has already approved the initial iOS app. At this point, launch is less about “can we build it?” and more about “when do we press the release button, watch real users, and tighten whatever needs tightening.”
Core photo flow works
Agents can take photos in the app, send them through the LensCasa flow, and get finished media back in one place.
Website connection added
Customers can access their app photos from desktop too, which makes the product feel more complete and practical.
Launch prep is moving
The launch materials are being shaped so agents understand the value quickly when we go live.
What still remains
Android is the next big piece, and it should be faster than iOS.
Perry, the Android app is currently in progress and is expected to be completed with the remaining funds. The important thing to know is that Android is not a second full rebuild. The expensive planning, user flow, design decisions, and iOS build are already done, so the remaining work is mostly transferring and adapting that app for Android phones.
In plain English: we are not paying to invent LensCasa again. We are paying to move the already-built iPhone app over to Android, which is why the Android portion should be much quicker and cost meaningfully less.
Android is in progress
The Android version is being worked on now and is expected to be finished using the remaining funds. It costs much less because we are transferring the finished iOS work over to Android, not starting over.
Timing is likely 2–4 weeks behind iOS
Android was delayed a bit because we chose to polish the iPhone version first instead of rushing both platforms at once. The expected lag is still about 2–4 weeks after iOS, not a brand-new development cycle.
Why Android costs less now
The planning, app layout, user flow, and core decisions already happened during the iOS build. Android mainly needs that same product transferred over and adapted for Android phones.
What was actually built
Normal phone photos in. Polished real estate media out.
LensCasa is meant to make real estate media feel much simpler for agents. They can use a phone, follow in-app guidance, send the photos through the app, and get back professional-looking media without needing to understand the technical work happening behind the scenes.
Investment funds allocation
Most of the spend went into the product itself.
Perry, the largest category by far is the iOS app build. The rest supports the practical things needed around it: testing photos, connecting the website, protecting the name, getting Android moving, and helping people find the app after launch.
Remaining runway
$22,531.74
Still available for launch, finishing the Android conversion, follow-up fixes, and early customer learning.
iOS App Build
The core mobile app build: account setup, camera flow, uploads, photo jobs, notifications, and App Store approval.
$58,781.1375.9% of spend
Launch, Marketing & Discovery
Work to help agents find, trust, and download LensCasa when we launch.
$6,674.628.6% of spend
Website Connection & System Hardening
Work that connects the mobile app to the desktop website and makes the system safer and more ready for real customers.
$5,815.477.5% of spend
Photo Testing & Editing Costs
Real photo-editing and image-processing costs used while testing the product and improving the customer experience.
$2,647.043.4% of spend
Strategy & SaaS Coaching
Guidance from people who have already built software companies, focused on pricing, positioning, and go-to-market decisions.
$2,000.002.6% of spend
Brand Protection
Legal work to protect the LensCasa name and reduce brand risk before launch.
$1,550.002% of spend
Full CSV spending ledger
Every line item, translated.
Perry can still skim the summary above, but this section shows every row from the original CSV. It is the full ledger: date, what the payment was for, amount, and the plain-English note behind it.
21 CSV entries shown
This is the expanded view of where the money went, not just the highlighted categories. The entries stay in the same order as the CSV.
DateWhat it was forAmountPlain-English explanation
Feb 11
iOS App Build
App Development: Milestone 1 (Weeks 1–2): Architecture, Technical Design & Environment Setup
$9,805.18
This payment was for work already completed.
Feb 14
iOS App Build
App Development: Milestone 2 (Weeks 3–4): Core App Skeleton & Authentication
$9,795.19
This payment was made earlier than week 3 since work had previously been completed (see above note).
Feb 19
Strategy & SaaS Coaching
SaaS Coaching 1 month
$1,000.00
This was us paying people who have already built multiple software companies to give us advice in key areas like marketing, pricing, product positioning, etc
Feb 26
iOS App Build
Milestone 3 (Weeks 5–6): Camera Integration & Capture Guidance
$9,795.19
At this point, main photo editing works on the app so the user can take photos directly from the app, they get edited, and then returned to the user within the app. Additionally, edits such as virtual staging and twilights also work, so core functionality has been completed.
Mar 3
Brand Protection
Trademark Research for "LENSCASA"
$350.00
Paid a trademark attorney to do preliminary name conflict research on the name, LENSCASA to ensure we can trademark the name. Will be filing the trademark next.
Mar 8
Photo Testing & Editing Costs
Image processing cost for the last month (2,576 test images x $0.29)
$747.04
These are the amount of images that we tested during the building of LensCasa this last month.
Mar 11
Brand Protection
Trademark Filing for "LENSCASA"
$1,200.00
Hired a trademark attorney to do this.
Mar 11
iOS App Build
Milestone 4: "Milestone 4 (Weeks 7–8): Media Management & Background Uploads"
$9,795.19
App functions perfectly and we're mainly just implementing a cleaner user experience and fixing small bugs. New things that have been added at this point include automatic address population, a new "action bar" at the bottom of the screen, a cleaner listing page UI, and in app notifications when photos are ready.
Mar 24
Photo Testing & Editing Costs
Photo Editing Costs
$1,400.00
This was the amount we spent on edting photos while testing the app.
Mar 30
iOS App Build
Milestone 5 (Weeks 9–10): Job Lifecycle, Status & Notifications
$9,795.19
App is almost ready for submission to the app store. We're tightening up minor bugs and user interface items. Photos, Edits, and Video all function well.
Apr 3
Website Connection & System Hardening
Initial Payment to Our Backend Developer
$240.47
We hired a senior backend developer to connect our desktop website to the mobile app so that users can download the photos that they take on their phone from their desktop.
Apr 6
Launch, Marketing & Discovery
Payment to "Simple Tiger" our SEO/Marketing company
$3,000.00
This company specifically works with software companies like ours. They are currently doing keyword research for SEO, with an emphasis in "GEO" which is basically SEO for AI search models. This means that when an agent asks ChatGPT about LensCasa, it will provide valid information on our company and what we do. There is no long term contract with this company.
Apr 9
Website Connection & System Hardening
Final Payment to Our Backend Developer
$1,800.00
This was the second payment of a $2k payment to our backend developer implementing some basic hardening and the website connection.
Apr 13
Photo Testing & Editing Costs
Photo Editing Costs
$500.00
This was the amount we spent on edting photos while testing the app.
Apr 14
Launch, Marketing & Discovery
Hired ASO (App Store Optimization) Specialist
$3,174.62
This person was hired to make sure that when a user clicks on our app store page they decide to press the download button.
Apr 16
Website Connection & System Hardening
Initial Payment to Our Backend Developer
$1,275.00
We're hiring a senior backend developer to double check my coding work, harden the system for production, and connect the app data to our website. (This will allow users to download their photos from the website, not just the app).
Apr 20
Strategy & SaaS Coaching
SaaS Coaching 1 month
$1,000.00
This was us paying people who have already built multiple software companies to give us advice in key areas like marketing, pricing, product positioning, etc
Apr 23
Launch, Marketing & Discovery
Payment to the headshot photographer for the launch party
$500.00
Unless we have a massive turnout at the launch party, this should be the only payment required. The photographer gave us the venue for free
Apr 24
Website Connection & System Hardening
Final payment to our backend developer for hardening
$1,275.00
This was the final payment to our backend developer for hardening and reviewing the code that I wrote on the backend to make sure the app is ready for production
Apr 28
Website Connection & System Hardening
Hired the backend developer to implement a secure credit refund
$1,225.00
This will allow us to securely refund credits to clients that complain or have issues with the app. This is preferable to refunding actual money. Since our profit margins are so high, we would still be profitable even after a 100% credit refund. The client will also have incentive to use us again in the future since they now have additional credits in their account
Apr 30
iOS App Build
Milestone 5: "Milestone 5 (Weeks 9–10): Job Lifecycle, Status & Notifications"
$9,795.19
Initial iOS development is completely finished, including App Store approval. All that is left to do at this point is to literally press a button and release it on the App Store. Any subsequent App Store submissions will be extremely easy since the initial submission and review has already been approved